Subscription Stories: True Tales from the Trenches

--- Robbie Kellman Baxter ---

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

Brought to you by Robbie Kellman Baxter of Subscription Stories: True Tales from the Trenches

Latest Episodes…

  1. Small Is Beautiful - Niching Down Your Subscription to Grow Faster with Mindful.org CEO Bryan Welch

    Mindful.org is dedicated to a very specific goal--sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health, foster more caring relationships, and cultivate a more compassionate society.   Because of that core focus, Mindful has been able to develop deep expertise about how people want ...

    09/15/2021

  2. How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project

    Since The Membership Puzzle Project (MPP) launch in May 2017, they have studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this conversation I’m talking with Ariel Zirulnick, who runs MPP's Membership In News Fund, ...

    09/08/2021

  3. How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

    Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world's largest community of athletes.   Since then, they've achieved that goal, touching over 90 ...

    09/03/2021

  4. Season 2 Wrap-Up with Robbie Kellman Baxter

    As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared.   We covered best practices in pricing, scaling and supporting your subscription offering, and did deep dives on what membership means at organizations including CrossFit, Nike and YPO.   Take a listen ...

    06/04/2021

  5. Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor

    Much has been written about the so-called "Streaming Wars." The market for streaming video content is crowded with players, each with unique strengths - from Netflix's digital native, early adopter status, the platform power of Apple and Amazon, to the highly specific and valuable content of niche players like Crunchy ...

    05/19/2021