Subscription Stories: True Tales from the Trenches

--- Robbie Kellman Baxter ---

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
Brought to you by Robbie Kellman Baxter of Subscription Stories: True Tales from the Trenches

Latest Episodes…

  1. Season 2 Wrap-Up with Robbie Kellman Baxter

    As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared.   We covered best practices in pricing, scaling and supporting your subscription offering, and did deep dives on what membership means at organizations including CrossFit, Nike and YPO.   Take a listen ...

    2021-06-04

  2. Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor

    Much has been written about the so-called "Streaming Wars." The market for streaming video content is crowded with players, each with unique strengths - from Netflix's digital native, early adopter status, the platform power of Apple and Amazon, to the highly specific and valuable content of niche players like Crunchy ...

    2021-05-19

  3. Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li

    Pricing is one of the trickiest parts of building a successful subscription model. You want to make the model simple, transparent and easy-to-understand, but you also want it to be optimized for each customer, and of course to maximize revenue and profitability. It can be tempting to offer multiple tiers ...

    2021-04-28

  4. Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

    Launching something new is always tricky. It can be especially challenging be entrepreneurial inside a global brand like Nike. You want to align with the broader goals of the organization while also staying nimble and creative. When you’re also introducing subscription models into a transactionally oriented organization, the stakes ...

    2021-04-21

  5. Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn't It?

    Some businesses today give products and services for free to entice customers to purchase more. However, a huge number of entrepreneurs distance themselves from giving away a freemium offering because of the risks of decreased revenue. But for Elena Verna, Reforge EIR and Partner, this must not be the ...

    2021-04-07