Subscription Stories: True Tales from the Trenches

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, ...more

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37

December 01, 2021 00:31:18
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The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett...

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36

October 20, 2021 00:35:14
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How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali

In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel...

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35

October 13, 2021 00:39:00
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The Quantitative Side of Customer-Centricity with Wharton's Peter Fader

Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable customers are, and invest your resources...

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34

October 06, 2021 00:40:20
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Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O'Hare, SVP of Outside

Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were...

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33

September 29, 2021 00:43:38
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How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures' Ira Ehrenpreis

There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related...

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32

September 22, 2021 00:38:54
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The Importance of Storytelling in the World of Subscriptions with GoodTrust's Daniel Sieberg

The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can...

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