Subscription Stories: True Tales from the Trenches

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, ...more

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42

March 09, 2022 00:45:43
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Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound...

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41

February 23, 2022 00:36:12
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Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell

Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...

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40

February 09, 2022 00:32:19
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Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison

Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers...

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39

January 26, 2022 00:34:30
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Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini

Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...

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38

January 05, 2022 00:40:15
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Designing for Subscriptions with ThoughtSpot's Bob Baxley

Bob Baxley is a design executive who lives and works in Silicon Valley. He currently serves as the Senior Vice President of Design &...

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37

December 01, 2021 00:31:18
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The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett...

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