Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were welcoming 20 new publications including Trail Runner, Velo News and Yoga Journal to their family. More recently, they launched a suite of new features such as training plans & workouts, access to the Gaia GPS Premium app and discounts for outdoor events available with the new Outside+ membership.
By bundling together content, discounts and other benefits, Outside is building a membership that more fully delivers on their promise to inspire active participation in the world outside
I recently interviewed Tommy O’Hare, SVP Business Development and Licensing for Outside for the inaugural D2C Summit, a new conference I co-created with Global Media Association, FIPP, and want to share that conversation with you here on the podcast. In this conversation, he shared the journey of rolling up this bundle of benefits to support the goals and challenges of Outside’s most engaged members. I hope you enjoy it.
Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well...
Mindful.org is dedicated to a very specific goal--sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health,...
Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was...