Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare

May 04, 2022 00:30:25
Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare
Subscription Stories: True Tales from the Trenches
Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare

May 04 2022 | 00:30:25

/

Show Notes

My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest venture in direct-to-consumer healthcare, Midi Health. While Kurbo focused on helping kids get to and maintain a healthy weight, Midi is for women at midlife, helping them get better as they get older. You may have noticed my interest in how the way we stay healthy is changing—with guests from Whoop, 30 Madison, Strava, just this season alone. I am fascinated by all of the transformation in the space, as healthcare embraces the concept of a forever transaction. After all, what forever promise is more compelling than more happy, healthy minutes. Healthcare is just embarking on a massive rethinking of how to better align their business models with patient outcomes. Midi is a great example of this. In today’s talk, we cover the consumerization of healthcare and how COVID accelerated the move to digital patient-centric health, the importance of “forever transaction” in treating patients, and the challenges of developing a clear business model in a highly complex environment.

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 50

November 16, 2022 00:35:45
Episode Cover

Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy

Sometimes the best way to launch a digital subscription is to launch a physical subscription. Even if you plan to scale with a virtual...

Listen

Episode 3

August 05, 2020 00:33:58
Episode Cover

Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products

A good product manager “meets customer needs and solves customer problems and fuels the business”. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins...

Listen

Episode 53

April 12, 2023 00:34:58
Episode Cover

Blending Hardware, Software, and Services into an Ideal Healthcare Subscription with Dan Zavorotny of Nutrisense

I’m fascinated by the recent explosion of healthcare subscription companies.  If you’re a regular listener of subscription stories, you probably knew that, as recent...

Listen