Pricing is probably the trickiest, most stressful part of managing a subscription business.
How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizing it to optimize for elasticity of demand and value created? If these questions plague your organization, you'll want to take notes today.
Matt Lindsay, founding partner of Mather Economics is a subscription pricing expert who's helped hundreds of publishers build and evolve robust pricing models.
In today's conversation, we're taking on pricing controversies, including the role of introductory offers, how to raise prices and how to respond to a subscriber threatening to cancel.
Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!
Join the Subscription Stories Community today:
Zumba is a phenomenon. Since its founding in 2001, the addictive fitness dance program with a Latin beat has taken the world by storm....
Mindful.org is dedicated to a very specific goal--sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health,...
Growing a business takes a lot of effort and time investment. So when the time comes to exit, it would be a waste not...