Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

Episode 79 February 05, 2025 00:39:31
Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay
Subscription Stories: True Tales from the Trenches
Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

Feb 05 2025 | 00:39:31

/

Show Notes

 Pricing is probably the trickiest, most stressful part of managing a subscription business.

How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizing it to optimize for elasticity of demand and value created? If these questions plague your organization, you'll want to take notes today.

Matt Lindsay, founding partner of Mather Economics is a subscription pricing expert who's helped hundreds of publishers build and evolve robust pricing models.

In today's conversation, we're taking on pricing controversies, including the role of introductory offers, how to raise prices and how to respond to a subscriber threatening to cancel.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

 

Other Episodes

Episode 22

March 17, 2021 00:32:22
Episode Cover

Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper

Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship...

Listen

Episode 37

December 01, 2021 00:31:18
Episode Cover

The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett...

Listen

Episode 38

January 05, 2022 00:40:15
Episode Cover

Designing for Subscriptions with ThoughtSpot's Bob Baxley

Bob Baxley is a design executive who lives and works in Silicon Valley. He currently serves as the Senior Vice President of Design &...

Listen