How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer

Episode 80 February 19, 2025 00:40:25
How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer
Subscription Stories: True Tales from the Trenches
How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer

Feb 19 2025 | 00:40:25

/

Show Notes

Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience. But how do you encourage players to upgrade to a paid tier when the free version is already so compelling?

Adam, with his extensive background in revenue strategy and subscription growth, has played a critical role in designing and optimizing Chess.com's premium offerings.

In this conversation, we'll dive into the challenges and opportunities of building a successful paid tier within a thriving freemium ecosystem, how chess.com balances free and premium value, the strategies they've used to convert free users into loyal subscribers., and the key lessons Adam has learned from his experience leading revenue at a fast-growing digital platform.

If you're interested in learning how to drive revenue without alienating your free user base, how to craft subscription tiers that meet diverse customer needs, and how to foster long-term loyalty in a competitive market, then  you won't want to miss this episode.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

 

Other Episodes

Episode 55

May 10, 2023 00:42:44
Episode Cover

The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer

Before you start building your subscription product, make sure you really, really understand the ongoing problem you are solving. So says product leader Tom...

Listen

Episode 79

February 05, 2025 00:39:31
Episode Cover

Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

 Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep...

Listen

Episode 11

September 30, 2020 00:41:50
Episode Cover

Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet

Jessie Teitz Becker, the SVP Marketing at Impossible Foods, brings her impressive marketing knowledge and expertise in forming long term recurring revenue relationships to...

Listen