We can learn a lot from subscription businesses that experiment with different revenue models and personalization.
Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-off transactions, and advertising.
But increasingly we’re seeing examples of organizations incorporating multiple revenue streams successfully—for example, in news, fitness, streaming media and ecommerce.
Today’s guest, Trevor Kaufman, is an expert on subscriptions, personalization and digital experience. He is the CEO of Piano, a digital experience platform that helps organizations launch products and programs faster, strengthen customer relationships and drive personalization at scale.
Piano recently released their annual Subscription Performance Benchmark Report. It’s full of valuable insights gleaned from their customers, and relevant across many types of subscription models.
In our conversation, we talk about the emerging best practices in subscription pricing, the role of freemium and whether there’s a place for ads in the world of subscriptions.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...
How much content is too much? If you have really honed down to your ideal audience, the answer is there will never be enough....
With subscription models, acquisition is only the starting line. Organizations need to develop competence around onboarding new members, driving engagement, and expanding the relationship...