We can learn a lot from subscription businesses that experiment with different revenue models and personalization.
Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-off transactions, and advertising.
But increasingly we’re seeing examples of organizations incorporating multiple revenue streams successfully—for example, in news, fitness, streaming media and ecommerce.
Today’s guest, Trevor Kaufman, is an expert on subscriptions, personalization and digital experience. He is the CEO of Piano, a digital experience platform that helps organizations launch products and programs faster, strengthen customer relationships and drive personalization at scale.
Piano recently released their annual Subscription Performance Benchmark Report. It’s full of valuable insights gleaned from their customers, and relevant across many types of subscription models.
In our conversation, we talk about the emerging best practices in subscription pricing, the role of freemium and whether there’s a place for ads in the world of subscriptions.
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