“Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, President and Co-Founder of Peak Prosperity, joins Robbie to talk about his tips for building a community of subscribers that will grow into superusers who generate content of their own. They discuss how to handle a spike in acquisition, building a lifestyle subscription business with no outside capital, and how to create a “tribe” of highly engaged members.
Adam's Bio:
Adam Taggart is the President and Co-Founder of Peak Prosperity, a website that helps millions of people prudently prepare for the future. In his partnership with Chris Martenson, Adam handles the business and subscription side of the company. Adam began his career as an investment banking analyst for Merrill Lynch. He then went on to work in startups before starting at Yahoo!, where he worked for nine years and served as a Vice President. Adam earned a BA from Brown University and an MBA from Stanford University.
Highlights from this episode:
2:16 -- Adam discusses his journey from Wall Street to beekeeper
7:00 -- Peak Prosperity’s business and subscription model
10:25 -- The “eight forms of capital”
11:20 -- Peak Prosperity’s efficient marketing and outreach technique
13:30 -- Turning viewers into members
14:20 -- Building community expectations and guidelines to promote quality engagement
16:04 -- The “tribe” within Peak Prosperity
16:30 -- How Peak Prosperity creates and maintains “superusers”
18:11 -- Managing a spike in acquisition
20:00 -- Making sure customers who come for coronavirus advice choose stay for other content
22:38 -- Adam’s advice for “working stiffs”
25:01 -- Building a subscription business with no outside capital
Links:
In mid-2020, Eric Roza bought CrossFit, Inc. from CrossFit Founder and former CEO, Greg Glassman. The sale was first announced on June 24, 2020,...
Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were...
Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our...