“Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, President and Co-Founder of Peak Prosperity, joins Robbie to talk about his tips for building a community of subscribers that will grow into superusers who generate content of their own. They discuss how to handle a spike in acquisition, building a lifestyle subscription business with no outside capital, and how to create a “tribe” of highly engaged members.
Adam's Bio:
Adam Taggart is the President and Co-Founder of Peak Prosperity, a website that helps millions of people prudently prepare for the future. In his partnership with Chris Martenson, Adam handles the business and subscription side of the company. Adam began his career as an investment banking analyst for Merrill Lynch. He then went on to work in startups before starting at Yahoo!, where he worked for nine years and served as a Vice President. Adam earned a BA from Brown University and an MBA from Stanford University.
Highlights from this episode:
2:16 -- Adam discusses his journey from Wall Street to beekeeper
7:00 -- Peak Prosperity’s business and subscription model
10:25 -- The “eight forms of capital”
11:20 -- Peak Prosperity’s efficient marketing and outreach technique
13:30 -- Turning viewers into members
14:20 -- Building community expectations and guidelines to promote quality engagement
16:04 -- The “tribe” within Peak Prosperity
16:30 -- How Peak Prosperity creates and maintains “superusers”
18:11 -- Managing a spike in acquisition
20:00 -- Making sure customers who come for coronavirus advice choose stay for other content
22:38 -- Adam’s advice for “working stiffs”
25:01 -- Building a subscription business with no outside capital
Links:
Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience....
Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well...
Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and...