Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust you. How do you manage different pricing for different segments? And how do you change that pricing over time?
Today's guest, Braeden Russell, is the Director of Pricing for American Home Shield, a home warranty provider with over 2 million members. He needs to optimize the price for the realtors, who often gift the first year of coverage to new homeowners, with the pricing needs of the homeowners themselves, who will eventually be responsible for the relationship.
In this episode, you'll learn how to balance the pricing needs of your B2B and B2C members, when to bill monthly versus annually, and how you can use pricing to drive loyalty among your best members.
Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!
Join the Subscription Stories Community today:
Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season...
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...
The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can...