How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

Episode 76 September 18, 2024 00:43:36
How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK
Subscription Stories: True Tales from the Trenches
How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

Sep 18 2024 | 00:43:36

/

Show Notes

The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith.


In her latest role, Katie is going beyond subscriptions. She's leading Hearst UK's efforts to create deep, valuable memberships around each of their 16 specialty magazines, titles ranging from Elle to Men's Health to Good Housekeeping.


In this episode, you'll learn how to build a platform that allows for rapid launches of multiple brand memberships, while still incorporating unique features and pricing bundles. You'll also gain insights on how generative AI will and won't affect the publishing world and why the forever promise of news differs from that of specialty content.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 39

January 26, 2022 00:34:30
Episode Cover

Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini

Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...

Listen

Episode 61

August 02, 2023 00:35:58
Episode Cover

Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs

Do you believe in the adage "Kind Folks Finish First"? Entrepreneur Sam Jacobs certainly does, and it's the driving force behind his successful organization,...

Listen

Episode

June 15, 2022 00:03:46
Episode Cover

Season Three Wrap-Up and Season Four Sneak Peek with Robbie Kellman Baxter

Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season...

Listen