How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

Episode 76 September 18, 2024 00:43:36
How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK
Subscription Stories: True Tales from the Trenches
How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

Sep 18 2024 | 00:43:36

/

Show Notes

The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith.


In her latest role, Katie is going beyond subscriptions. She's leading Hearst UK's efforts to create deep, valuable memberships around each of their 16 specialty magazines, titles ranging from Elle to Men's Health to Good Housekeeping.


In this episode, you'll learn how to build a platform that allows for rapid launches of multiple brand memberships, while still incorporating unique features and pricing bundles. You'll also gain insights on how generative AI will and won't affect the publishing world and why the forever promise of news differs from that of specialty content.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 52

March 29, 2023 00:38:18
Episode Cover

Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini

I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate...

Listen

Episode 30

September 08, 2021 00:41:38
Episode Cover

How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project

Since The Membership Puzzle Project (MPP) launch in May 2017, they have studied, advised, and supported more than 100 newsrooms around the world, from...

Listen

Episode 20

March 03, 2021 00:34:42
Episode Cover

Tinder's Renate Nyborg On Going Global With Your Subscription Model

As subscription organizations scale, one of the trickiest challenges they face is entering international markets. While they often focus first on things like managing...

Listen