Get ready for another season of Subscription Stories: True Tales from the Trenches. This season, I've interviewed guests like Nick Mehta, CEO of Gainsight, about building a customer-centric organization, Steve Cakebread, a serial CFO, who has shepherded IPOs of companies like Salesforce, Autodesk, Yext, and Pandora, and Eric Roza, my business school classmate as well as the new owner and CEO of the fitness and training empire, Crossfit. And that's just the beginning. We'll also have stories from a subscription box entrepreneur, the CEO of a family-based insurance business with a rabid fan base, and the head of the Young President's Organization, or YPO on building a global community of senior leaders.
As subscription organizations scale, one of the trickiest challenges they face is entering international markets. While they often focus first on things like managing...
One of the great mysteries for me is why so many otherwise sophisticated companies don’t focus on involuntary churn. Also known as passive churn...
Today’s guest, Steve Cakebread, knows a great deal about subscription pricing models and IPOs. Steve has brought three notable subscription-based companies—Salesforce, Pandora, and Yext—to...