Get ready for another season of Subscription Stories: True Tales from the Trenches. This season, I've interviewed guests like Nick Mehta, CEO of Gainsight, about building a customer-centric organization, Steve Cakebread, a serial CFO, who has shepherded IPOs of companies like Salesforce, Autodesk, Yext, and Pandora, and Eric Roza, my business school classmate as well as the new owner and CEO of the fitness and training empire, Crossfit. And that's just the beginning. We'll also have stories from a subscription box entrepreneur, the CEO of a family-based insurance business with a rabid fan base, and the head of the Young President's Organization, or YPO on building a global community of senior leaders.
Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar...
Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their...
Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your...