Get ready for another season of Subscription Stories: True Tales from the Trenches. This season, I've interviewed guests like Nick Mehta, CEO of Gainsight, about building a customer-centric organization, Steve Cakebread, a serial CFO, who has shepherded IPOs of companies like Salesforce, Autodesk, Yext, and Pandora, and Eric Roza, my business school classmate as well as the new owner and CEO of the fitness and training empire, Crossfit. And that's just the beginning. We'll also have stories from a subscription box entrepreneur, the CEO of a family-based insurance business with a rabid fan base, and the head of the Young President's Organization, or YPO on building a global community of senior leaders.
We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta...
Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our...
Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta School of Business, joins Robbie to share his expertise on the intersection of marketing...