Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé

Episode 59 July 06, 2023 00:32:51
Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé
Subscription Stories: True Tales from the Trenches
Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé

Jul 06 2023 | 00:32:51

/

Show Notes

The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of 55.8%. Acer is at the forefront of that wave, and today’s guest, Mailin Jappé, launched and now runs Acer’s DaaS business for Europe, the Middle East and Africa (EMEA). It’s hard enough to launch a subscription startup on your own—doing it inside a large manufacturer adds a whole level of complexity.

In today’s conversation, Mailin shares the challenges she faced in launching the business, how she’s transformed the culture to one of access, not ownership, and the right kind of team to support subscription innovation in manufacturing.

 

Love the show? Subscribe, rate, review, and share!

 

Join the Subscription Stories Community today:

Other Episodes

Episode 76

September 18, 2024 00:43:36
Episode Cover

How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith. In her...

Listen

Episode 8

September 09, 2020 00:33:23
Episode Cover

Emory University’s Dan McCarthy on a New Approach to Valuing Companies

Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta School of Business, joins Robbie to share his expertise on the intersection of marketing...

Listen

Episode 19

February 24, 2021 00:34:19
Episode Cover

Why Customer Success Matters For Subscriptions With Gainsight CEO Nick Mehta

With subscription models, acquisition is only the starting line. Organizations need to develop competence around onboarding new members, driving engagement, and expanding the relationship...

Listen