Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé

Episode 59 July 06, 2023 00:32:51
Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé
Subscription Stories: True Tales from the Trenches
Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé

Jul 06 2023 | 00:32:51

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Show Notes

The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of 55.8%. Acer is at the forefront of that wave, and today’s guest, Mailin Jappé, launched and now runs Acer’s DaaS business for Europe, the Middle East and Africa (EMEA). It’s hard enough to launch a subscription startup on your own—doing it inside a large manufacturer adds a whole level of complexity.

In today’s conversation, Mailin shares the challenges she faced in launching the business, how she’s transformed the culture to one of access, not ownership, and the right kind of team to support subscription innovation in manufacturing.

 

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