Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan

Episode 86 July 09, 2025 00:39:34
Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan
Subscription Stories: True Tales from the Trenches
Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan

Jul 09 2025 | 00:39:34

/

Show Notes

What do you do when powerful tailwinds change to headwinds as you're growing your business?
Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era.


Today's guest, E-Lin Tan, took the helm at BlueMovement offering subscriptions to Bosch Appliances in Europe during the bottom line era.


In our conversation, we discussed how they balance circularity and sustainability with profitability.


Listen to learn how they've built support across the organization, developed the right culture, and continued to evolve the offering to respond to changing customer needs.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today: 

 

Other Episodes

Episode 58

June 21, 2023 00:33:24
Episode Cover

Mastering the "Subscription Marketing" Mindset with Anne Janzer

In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right...

Listen

Episode 11

September 30, 2020 00:41:50
Episode Cover

Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet

Jessie Teitz Becker, the SVP Marketing at Impossible Foods, brings her impressive marketing knowledge and expertise in forming long term recurring revenue relationships to...

Listen

Episode 78

January 22, 2025 00:39:52
Episode Cover

2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich

  When I wrote The Membership Economy, I knew that nearly every organization could build trusted recurring revenue relationships with their customers just by focusing...

Listen