Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well to providing subscribers’ ongoing benefits, blending data from sensors and cameras with sophisticated software. This type of subscription can be complex to build, but has to provide value that is simple for subscribers to understand.
My guest today, Jeff Hausman, is the Chief Product Officer at Samsara.
Samsara provides an integrated subscription-based platform to increase safety, efficiency, and sustainability in the physical operations world. Think trucks, cargo, oil fields, and construction sites.
I invited Jeff to talk about how his team uses customer input to develop his product roadmap, how they bundle hardware and software to deliver on their forever promise, and how they've partnered across the ecosystem to keep things simple for their subscribers.
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and...
Today we're talking about sustainability. Where do the circular economy and the membership economy intersect, and how can both be applied to tread more...
Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...