Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well to providing subscribers’ ongoing benefits, blending data from sensors and cameras with sophisticated software. This type of subscription can be complex to build, but has to provide value that is simple for subscribers to understand.
My guest today, Jeff Hausman, is the Chief Product Officer at Samsara.
Samsara provides an integrated subscription-based platform to increase safety, efficiency, and sustainability in the physical operations world. Think trucks, cargo, oil fields, and construction sites.
I invited Jeff to talk about how his team uses customer input to develop his product roadmap, how they bundle hardware and software to deliver on their forever promise, and how they've partnered across the ecosystem to keep things simple for their subscribers.
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right...
Gina Bianchini brings her community-building and subscription expertise to this episode. She joins Robbie to discuss the role of community in building a broader...
Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your...