Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton

Episode 66 January 24, 2024 00:36:21
Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton
Subscription Stories: True Tales from the Trenches
Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton

Jan 24 2024 | 00:36:21

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Show Notes

The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it's taken a lot longer for the subscription model to be fully embraced in the CFO's office.


Randy Wootton has seen the evolution of SaaS and understands the changing role of the CFO better than most. He's led businesses focused on sales and marketing solutions at companies like Salesforce, Microsoft, and Rocketfuel, but more recently took over the CEO role at Maxio, a leading provider of billing and financial ops solutions for B2B SaaS companies.


In this very rich and full conversation, we talk about why pricing and packaging of subscriptions is so hard, the power of a pricing council, and the changing role of the CFO in a SaaS world.

 

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