The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it's taken a lot longer for the subscription model to be fully embraced in the CFO's office.
Randy Wootton has seen the evolution of SaaS and understands the changing role of the CFO better than most. He's led businesses focused on sales and marketing solutions at companies like Salesforce, Microsoft, and Rocketfuel, but more recently took over the CEO role at Maxio, a leading provider of billing and financial ops solutions for B2B SaaS companies.
In this very rich and full conversation, we talk about why pricing and packaging of subscriptions is so hard, the power of a pricing council, and the changing role of the CFO in a SaaS world.
Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!
Join the Subscription Stories Community today:
Charity: water’s MZ Goodman joins Robbie to share how she is applying subscription model best practices to a nonprofit. They discuss how MZ leverages...
The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound...
Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your...