How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

Episode 67 February 07, 2024 00:40:35
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham
Subscription Stories: True Tales from the Trenches
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

Feb 07 2024 | 00:40:35

/

Show Notes

You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The results have been extraordinary. Three years into the launch, over 50 percent of DDI's revenue comes from subscription clients.

I've been asking Tacy to share her journey for quite some time, and I'm thrilled that she finally agreed. In today's conversation, we'll talk about how subscriptions can smooth out the lumps in B2B services, how to put together the right team with the right mindset for subscriptions, and how to keep up the momentum after the initial experiments with subscriptions are over.

  

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

 

Other Episodes

Episode 4

August 12, 2020 00:29:12
Episode Cover

Peak Prosperity’s Adam Taggart

“Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, President and Co-Founder...

Listen

Episode 65

January 10, 2024 00:28:48
Episode Cover

Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always...

Listen

Episode 55

May 10, 2023 00:42:44
Episode Cover

The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer

Before you start building your subscription product, make sure you really, really understand the ongoing problem you are solving. So says product leader Tom...

Listen