How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

Episode 67 February 07, 2024 00:40:35
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham
Subscription Stories: True Tales from the Trenches
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

Feb 07 2024 | 00:40:35

/

Show Notes

You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The results have been extraordinary. Three years into the launch, over 50 percent of DDI's revenue comes from subscription clients.

I've been asking Tacy to share her journey for quite some time, and I'm thrilled that she finally agreed. In today's conversation, we'll talk about how subscriptions can smooth out the lumps in B2B services, how to put together the right team with the right mindset for subscriptions, and how to keep up the momentum after the initial experiments with subscriptions are over.

  

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

 

Other Episodes

Episode 13

October 14, 2020 00:34:54
Episode Cover

Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business

Vena CEO Hunter Madeley joins Robbie to share best practices learned working at multiple B2B SaaS success stories. They discuss when it does and...

Listen

Episode 1

July 27, 2020 00:42:17
Episode Cover

Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier

“Our goal is to teach forever habits.” Joanna Strober has reimagined the youth weight loss industry through her wellness program, Kurbo. Tune in to...

Listen

Episode 48

October 26, 2022 00:43:21
Episode Cover

Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments

The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem....

Listen