How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

Episode 67 February 07, 2024 00:40:35
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham
Subscription Stories: True Tales from the Trenches
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham

Feb 07 2024 | 00:40:35

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Show Notes

You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The results have been extraordinary. Three years into the launch, over 50 percent of DDI's revenue comes from subscription clients.

I've been asking Tacy to share her journey for quite some time, and I'm thrilled that she finally agreed. In today's conversation, we'll talk about how subscriptions can smooth out the lumps in B2B services, how to put together the right team with the right mindset for subscriptions, and how to keep up the momentum after the initial experiments with subscriptions are over.

  

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