If you've ever had to wait for your doctor first in the waiting room and then in the examining room, or struggled to get an appointment or had trouble getting a prescription filled while on the road, you know why primary care in the United States is in such desperate need of disruption.
One Medical has been transforming primary care through the power of membership and customer centricity since 2007. In 2023, One Medical was acquired by Amazon for nearly $4 billion. Dr. Joseph Michelli has written a well-researched book on One Medical's journey and what enabled such rapid growth and such strong customer engagement. The book is called “All Business is Personal: One Medical Human-Centered, Technology-Powered Approach to Customer Engagement.”
In today's conversation, Joseph and I talk about how the company reimagined every step of the patient journey, One Medical's three key success drivers, and what the future of healthcare might hold.
Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!
Join the Subscription Stories Community today:
Charity: water’s MZ Goodman joins Robbie to share how she is applying subscription model best practices to a nonprofit. They discuss how MZ leverages...
Something I've noticed over the years is that there's a natural membership economy mindset among many family-owned businesses and organizations, not on the venture-backed...
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael...