Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li

Episode 27 April 28, 2021 00:32:41
Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li
Subscription Stories: True Tales from the Trenches
Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li

Apr 28 2021 | 00:32:41

/

Show Notes

Pricing is one of the trickiest parts of building a successful subscription model. You want to make the model simple, transparent and easy-to-understand, but you also want it to be optimized for each customer, and of course to maximize revenue and profitability. It can be tempting to offer multiple tiers for different use cases, as well as promotions and add-ons. Before you know it, you have a complex mess.

Today’s guest, Xiaohe Li, is an expert on subscription pricing, with experience at organizations including Apple, VMWare and now GitLab.

In our conversation, we cover what Xiaohe learned about pricing in the Membership Economy at three dramatically different organizations, how to balance the “art” and the “science” of good pricing strategy, and what Sun Tzu’s The Art of War has to teach us about pricing innovation.

 

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 68

February 21, 2024 00:41:30
Episode Cover

Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor

Building a new subscription model in a large, successful company is hard enough, but when your company's core competency is manufacturing and the subscription...

Listen

Episode 25

April 07, 2021 00:38:28
Episode Cover

Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn't It?

Some businesses today give products and services for free to entice customers to purchase more. However, a huge number of entrepreneurs distance themselves from...

Listen

Episode 4

August 12, 2020 00:29:12
Episode Cover

Peak Prosperity’s Adam Taggart

“Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, President and Co-Founder...

Listen