Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li

Episode 27 April 28, 2021 00:32:41
Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li
Subscription Stories: True Tales from the Trenches
Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li

Apr 28 2021 | 00:32:41

/

Show Notes

Pricing is one of the trickiest parts of building a successful subscription model. You want to make the model simple, transparent and easy-to-understand, but you also want it to be optimized for each customer, and of course to maximize revenue and profitability. It can be tempting to offer multiple tiers for different use cases, as well as promotions and add-ons. Before you know it, you have a complex mess.

Today’s guest, Xiaohe Li, is an expert on subscription pricing, with experience at organizations including Apple, VMWare and now GitLab.

In our conversation, we cover what Xiaohe learned about pricing in the Membership Economy at three dramatically different organizations, how to balance the “art” and the “science” of good pricing strategy, and what Sun Tzu’s The Art of War has to teach us about pricing innovation.

 

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 29

June 04, 2021 00:05:06
Episode Cover

Season 2 Wrap-Up with Robbie Kellman Baxter

As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared.   We covered...

Listen

Episode 77

October 02, 2024 00:44:57
Episode Cover

How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell

Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust...

Listen

Episode 75

September 04, 2024 00:29:41
Episode Cover

Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their...

Listen