Some businesses today give products and services for free to entice customers to purchase more. However, a huge number of entrepreneurs distance themselves from giving away a freemium offering because of the risks of decreased revenue. But for Elena Verna, Reforge EIR and Partner, this must not be the mindset. Sharing her work in Survey Monkey and Malwarebytes, she explains to Robbie how every business strategy can benefit from freemium offers and impact customer relationships. Elena also dives deep into the real process involved in achieving genuine growth in a business, and why every team must invest in having their own growth leader.
Bob Baxley is a design executive who lives and works in Silicon Valley. He currently serves as the Senior Vice President of Design &...
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Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael...