How much content is too much? If you have really honed down to your ideal audience, the answer is there will never be enough. Indeed, you have to practically create a content machine to support the needs of your avatar because they would simply love it! With an uncanny stroke of genius, John Lee Dumas solved this problem early in his podcasting career. An avid podcast consumer himself, he identified an unmet need for a daily podcast to punctuate entrepreneurs’ long days with bouts of gainful learning. John started EntrepeneurOnFire out of that need. Since launching in 2012, the podcast has interviewed over 3000 people, including Tony Robbins, Tim Ferris, Barbara Corcoran, Gary Vaynerchuk, and this show’s host, Robbie Kellman Baxter. The podcast has gathered over 100 million listens over the same time. Over the years, John has incorporated courses, community, journals and other experiences, layering in more ways to help his members thrive. He recently launched a new book, The Common Path to Uncommon Success. In this short and sweet conversation, John and Robbie talk about how he has evolved his offerings over time in support of his avatar, "Jimmy", why he wrote his new book and how he has been able to build a content creation machine to serve the ongoing needs of his members.
In today's episode, we're exploring one of the most ambitious and successful business model transformations in modern corporate history, the shift of Adobe from...
Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were...
Launching something new is always tricky. It can be especially challenging be entrepreneurial inside a global brand like Nike. You want to align with...