Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

Episode 26 April 21, 2021 00:39:55
Developing a Minimum Viable Subscription Product at Nike with Dave Cobban
Subscription Stories: True Tales from the Trenches
Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

Apr 21 2021 | 00:39:55

/

Show Notes

Launching something new is always tricky. It can be especially challenging be entrepreneurial inside a global brand like Nike. You want to align with the broader goals of the organization while also staying nimble and creative. When you’re also introducing subscription models into a transactionally oriented organization, the stakes are even higher.

Dave Cobban spent over 12 years at Nike, many working with the innovation team. A few years ago, as a result of his work as part of a team looking at driving exponential growth at Nike, Dave identified an opportunity for subscription commerce as a potential way to achieve several key Nike objectives. Dave incubated and developed what has come to be known as “Nike Adventure Club,” a shoe subscription for children. 

Today, Dave is a co-founder of Unbrkble, an organization that helps start-ups and scaling businesses stay close to their customers as they launch and scale their own businesses.

In this interview, Dave and I talk about how to start small with your subscription offering while thinking big, incorporating sustainability into an eCommerce strategy, and best practices for defining your subscription MVP.

 
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 11

September 30, 2020 00:41:50
Episode Cover

Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet

Jessie Teitz Becker, the SVP Marketing at Impossible Foods, brings her impressive marketing knowledge and expertise in forming long term recurring revenue relationships to...

Listen

Episode 65

January 10, 2024 00:28:48
Episode Cover

Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always...

Listen

Episode 63

August 30, 2023 00:33:40
Episode Cover

Subscription Models and Innovation with Columbia’s Rita McGrath

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean? Rita McGrath is widely recognized...

Listen