About Subscription Stories

July 20, 2020 00:02:20
About Subscription Stories
Subscription Stories: True Tales from the Trenches
About Subscription Stories

Jul 20 2020 | 00:02:20

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Show Notes

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

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Episode 7

September 02, 2020 00:34:21
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INMA’s Greg Piechota on the News Industry’s Big Bet on Reader Revenue

Greg Piechota, Researcher-In-Residence at the International News Media Association, joins Robbie to discuss the increasing importance of subscriptions and reader revenue in a world...

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Episode 13

October 14, 2020 00:34:54
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Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business

Vena CEO Hunter Madeley joins Robbie to share best practices learned working at multiple B2B SaaS success stories. They discuss when it does and...

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Episode 32

September 22, 2021 00:38:54
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The Importance of Storytelling in the World of Subscriptions with GoodTrust's Daniel Sieberg

The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can...

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