Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total revenue AND profitability. Today’s guest Patrick Campbell couldn’t understand why so many organizations weren’t doing the math, and so he started his company Profitwell to help companies better manage churn. Patrick says you have more churn levers than you think. They include how you target prospects, onboard subscribers, support engagement, and of course what you say when they are getting ready to leave. And did you know that one of the best places to look for new subscribers is in your list of former subscribers? In today’s episode, we’ll show you how to optimize your subscription for fewer and softer Goodbyes… from the moment you say Hello.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
In the Membership Economy, customer-centricity is critical in building lasting relationships and optimizing lifetime value. As a result, the Chief Customer Officer, or CCO,...
Much has been written about the so-called "Streaming Wars." The market for streaming video content is crowded with players, each with unique strengths -...
The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem....