Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison

Episode 40 February 09, 2022 00:32:19
Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison
Subscription Stories: True Tales from the Trenches
Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison

Feb 09 2022 | 00:32:19

/

Show Notes

Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There's so much complexity to delivering health outcomes—as well as great risk. And that's why I'm so excited about this episode of Subscription Stories. Today's guest, Matthew Mengerink, is the Chief Technology Officer at Thirty Madison. The company describes itself as "the human-first health company bringing specialized care and treatment to everyone." One by one, they are tackling some of the most challenging chronic health issues, like allergies, migraines, and hair loss, using a combination of digital and real-world services through "forever transactions" with the people they serve. In this conversation, Matthew and I talk about Thirty Madison's uniquely scalable approach to healthcare, the challenges of balancing personalization with systems and protocols, and what subscriptions might mean for the future of medicine. 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 12

October 07, 2020 00:40:01
Episode Cover

EA’s Mike Blank on Keeping a “Player First” Mindset within a Subscription Business

Electronic Arts’ Mike Blank joins Robbie to talk about his journey bringing subscription to the world of gaming. They discuss the challenges of subscriptions...

Listen

Episode 41

February 23, 2022 00:36:12
Episode Cover

Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell

Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...

Listen

Episode 42

March 09, 2022 00:45:43
Episode Cover

Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound...

Listen