Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There's so much complexity to delivering health outcomes—as well as great risk. And that's why I'm so excited about this episode of Subscription Stories. Today's guest, Matthew Mengerink, is the Chief Technology Officer at Thirty Madison. The company describes itself as "the human-first health company bringing specialized care and treatment to everyone." One by one, they are tackling some of the most challenging chronic health issues, like allergies, migraines, and hair loss, using a combination of digital and real-world services through "forever transactions" with the people they serve. In this conversation, Matthew and I talk about Thirty Madison's uniquely scalable approach to healthcare, the challenges of balancing personalization with systems and protocols, and what subscriptions might mean for the future of medicine.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related...
Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...
Bain and Company’s Stu Berman joins Robbie to talk about what makes the Net Promoter System (NPS) Loyalty Forum itself so powerful for the...