Subscription Models and Innovation with Columbia’s Rita McGrath

Episode 63 August 30, 2023 00:33:40
Subscription Models and Innovation with Columbia’s Rita McGrath
Subscription Stories: True Tales from the Trenches
Subscription Models and Innovation with Columbia’s Rita McGrath

Aug 30 2023 | 00:33:40

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Show Notes

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

 

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