To launch a successful subscription business, you need to think like an innovator. But what does that really mean?
Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.
In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
When I first started talking about the Membership Economy, there just weren’t that many academics or researchers interested in studying the power of customer...
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael...
Today’s guest, Steve Cakebread, knows a great deal about subscription pricing models and IPOs. Steve has brought three notable subscription-based companies—Salesforce, Pandora, and Yext—to...