Subscription Models and Innovation with Columbia’s Rita McGrath

Episode 63 August 30, 2023 00:33:40
Subscription Models and Innovation with Columbia’s Rita McGrath
Subscription Stories: True Tales from the Trenches
Subscription Models and Innovation with Columbia’s Rita McGrath

Aug 30 2023 | 00:33:40

/

Show Notes

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

 

Other links and resources mentioned:

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

 

Other Episodes

Episode 72

May 15, 2024 00:42:09
Episode Cover

Scaling a Bootstrapped Membership with James Schramko

Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your...

Listen

Episode 46

September 21, 2022 00:46:17
Episode Cover

How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova

We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta...

Listen

Episode 41

February 23, 2022 00:36:12
Episode Cover

Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell

Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...

Listen