To launch a successful subscription business, you need to think like an innovator. But what does that really mean?
Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.
In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they...
Growing a business takes a lot of effort and time investment. So when the time comes to exit, it would be a waste not...
Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or...