How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali

Episode 36 October 20, 2021 00:35:14
How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali
Subscription Stories: True Tales from the Trenches
How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali

Oct 20 2021 | 00:35:14

/

Show Notes

In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel quickly became limited to very special cases. Hotels stood empty except for those that held people in quarantine and the health care workers who cared for them. I think it’s fair to say that no industry has changed more as a result of COVID than travel. Today’s guest, Rafat Ali, has been at the forefront of understanding these changes, and the massive impact they are having on the entire industry. He is the founder and CEO of Skift, “the daily homepage for the world’s largest industry”, and perhaps the leading news source for travel executives. In today’s conversation, we’ll talk about the key changes happening in the world of travel that affect us all; why he believes in a reader-centric model optimized for travel professionals, rather than advertisers, and Skift’s recent decision to “debrand” their site.

Other Episodes

Episode 76

September 18, 2024 00:43:36
Episode Cover

How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK

The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith. In her...

Listen

Episode 74

July 10, 2024 00:33:36
Episode Cover

Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing

Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was...

Listen

Episode 40

February 09, 2022 00:32:19
Episode Cover

Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison

Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers...

Listen