Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD

Episode 70 March 20, 2024 00:36:31
Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD
Subscription Stories: True Tales from the Trenches
Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD

Mar 20 2024 | 00:36:31

/

Show Notes

Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally engaging programs. Some, like CVS, Inspirato, and of course Amazon with Amazon Prime have even incorporated paid loyalty subscriptions which provide benefits in exchange for an annual fee instead of requiring customers to earn benefits through their spending and behaviors.

Today's guest, Nadia Popova of Euromonitor International, follows the loyalty trends and provides insights across industries regarding best practices in building long-term relationships with customers.

In this wide-ranging conversation, we talk about how consumer expectations have changed since COVID, why personalization is so important, and where subscriptions fit in the broader loyalty landscape.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

 

Other Episodes

Episode 35

October 13, 2021 00:39:00
Episode Cover

The Quantitative Side of Customer-Centricity with Wharton's Peter Fader

Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable customers are, and invest your resources...

Listen

Episode 65

January 10, 2024 00:28:48
Episode Cover

Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always...

Listen

Episode 26

April 21, 2021 00:39:55
Episode Cover

Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

Launching something new is always tricky. It can be especially challenging be entrepreneurial inside a global brand like Nike. You want to align with...

Listen