How to Find Your Best Subscribers and Develop Relationships That Last with Google Chief Measurement Strategist Neil Hoyne

Episode 43 March 30, 2022 00:42:00
How to Find Your Best Subscribers and Develop Relationships That Last with Google Chief Measurement Strategist Neil Hoyne
Subscription Stories: True Tales from the Trenches
How to Find Your Best Subscribers and Develop Relationships That Last with Google Chief Measurement Strategist Neil Hoyne

Mar 30 2022 | 00:42:00

/

Show Notes

Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their best subscribers are, and then deepening the relationship with those best subscribers over time. Neil Hoyne is an expert at this. As the Chief Measurement Strategist at Google, as well as a Senior Fellow at The Wharton School, Neil helps people use data to win their customer’s hearts. He’s written a new book Converted: The Data Driven Way to Win Customers’ Hearts on this topic, which I read on the beach while on vacation. It’s a book about data that’s entertaining and engaging enough to read on holiday, if you can believe it. We recently spoke about how to measure the full value of each relationship, engage in an ongoing conversation with your best subscribers, and perhaps most importantly, how to find and win new subscribers just like the ones you find most valuable.

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 18

February 17, 2021 00:34:29
Episode Cover

CrossFit's Eric Roza on Taking Over a Beloved Membership Organization After a Crisis, and Keeping the Magic

In mid-2020, Eric Roza bought CrossFit, Inc. from CrossFit Founder and former CEO, Greg Glassman. The sale was first announced on June 24, 2020,...

Listen

Episode 77

October 02, 2024 00:44:57
Episode Cover

How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell

Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust...

Listen

Episode 37

December 01, 2021 00:31:18
Episode Cover

The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett...

Listen