The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman

Episode 69 March 06, 2024 00:38:08
The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman
Subscription Stories: True Tales from the Trenches
The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman

Mar 06 2024 | 00:38:08

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Show Notes

Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement.

Today's guest, Justin Honaman, leads the worldwide retail and CPG go-to-market team at Amazon Web Services. He also hosts the popular podcast, ContenderCast, where I was a guest a few years ago.

In this conversation, Justin and I talk about the changing landscape of loyalty programs, why loyalty is so important right now, and what's driving the rise in these subscription programs.

 

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