Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they launched, subscription pricing was unusual and controversial. The early team even had to develop their own Subscription Engine to support the business. My guest today, Julie Hansen, has led the company’s expansion to North America, as well as their evolving overall business strategy. In our conversation, we discuss the differences between European and US-Based Subscription best practices; how to make the case for investing in features that drive engagement, rather than just acquisition; and how a first mover can stay nimble even as the competitive landscape grows more crowded.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Something I've noticed over the years is that there's a natural membership economy mindset among many family-owned businesses and organizations, not on the venture-backed...
When I first started talking about the Membership Economy, there just weren’t that many academics or researchers interested in studying the power of customer...
Anthony Napolitano, VP and General Manager of HP’s Instant Ink Subscription Service, joins Robbie to discuss his role as an intrapreneur, and what it’s...