Before you start building your subscription product, make sure you really, really understand the ongoing problem you are solving. So says product leader Tom Willerer. Tom, my guest today, has worked with some of Silicon Valley’s most renowned companies, like Netflix, Opendoor and Coursera. He’s also an Entrepreneur in Residence at Reforge and a Venture Advisor at VC firm NEA. Today we’re talking about how to define your forever problem so you can build a forever transaction. In our discussion, we share the secrets to building subscription products, how to build conviction you’re on the right path and when to commit to scale.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Pricing is one of the trickiest parts of building a successful subscription model. You want to make the model simple, transparent and easy-to-understand, but...
Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were...
Piper Rosenshein, VP Subscription Video Services at A+E Networks, shares her tips for creating a customer-centric approach and a lasting digital subscription model. Join...