Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products

Episode 3 August 05, 2020 00:33:58
Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products
Subscription Stories: True Tales from the Trenches
Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products

Aug 05 2020 | 00:33:58


Show Notes

A good product manager “meets customer needs and solves customer problems and fuels the business”. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. They cover finding the right team, how to build digital subscription products, and the importance of customer-centricity and knowing who your superusers are.

Jennifer’s Bio:

Jennifer Mazzon is a product management expert who specializes in subscription-based products. Throughout her career she has led product teams for organizations including Google Docs, Coursera for Business, Apigee, Colibri Group,, and Rocket Lawyer. Jen recently joined Thrive Global as Chief Product Officer, where she works with Arianna Huffington to unlock human potential. Jen received a Bachelor’s Degree from Yale University and an MBA from Stanford University Graduate School of Business.

Highlights from this episode:

3:38 – Jennifer talks about the different product cultures of companies she’s seen

5:30 – Thrive Global’s mission

7:45 – Jennifer shares her experience of managing a product team under the unusual circumstances of COVID-19 and the changes that Thrive Global has made in light of the pandemic

10:49 – Why Thrive Global has made content more accessible during the COVID-19 pandemic, and the power of partnerships with companies such as Snapchat

11:58 – Robbie asks Jennifer about the most important metrics she uses to gauge success

15:25 – Jennifer explains the role of a product manager, and how Thrive Global attracts in-demand product managers

21:42 – The differences between what makes a product manager good in a subscription business and what makes a product manager good in a transaction business

23:50 – Jennifer explains her process of understanding and hearing customer needs

26:36 – How to convince traditionally non-subscription companies about the importance of customer membership

27:01 – Jennifer gives advice to entrepreneurs and executives who are stepping in to the position of being product team leaders

28:53 – Jennifer gives advice to senior team members who are working with product people

31:31 – Robbie puts Jennifer through a series of rapid-fire questions


Other Episodes

Episode 46

September 21, 2022 00:46:17
Episode Cover

How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova

We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta and Bain & Company’s Stu Berman. But today’s guest says you need to think beyond the customer. If you really want to accelerate growth, you need to focus on the employee experience.  Tiffani Bova is the global growth evangelist at Salesforce. She’s also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. In our conversation, we talk about whether your Growth IQ is something you’re born with or something you build, the ten paths to growth, and how Software-as-a-Service has changed what it takes to thrive in Sales. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: Twitter Facebook ...


Episode 13

October 14, 2020 00:34:54
Episode Cover

Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business

Vena CEO Hunter Madeley joins Robbie to share best practices learned working at multiple B2B SaaS success stories. They discuss when it does and doesn’t make sense to pull out another company’s playbook, how to onboard for engagement and loyalty in a complex B2B environment, and his concept of “methodology before technology”.   Highlights from this episode:   2:12 - Vena’s Forever Promise and business model 5:00 - The role community plays at Vena 8:29 - - Vena’s hub for community engagement 10:09 - Using a “methodology before technology” mindset to improve the customer’s journey 16:27 - Making sure the software follows through on its Forever Promise to the customer, the buyer, and the user 19:23 - How Vena’s onboarding process begins before the customer makes the purchase 21:50 - Vena’s “time to value” metric 24:00 - Balancing the needs of the salesperson and the customer 25:13 - When focusing on revenue can be counterproductive to creating a Forever Transaction 28:19 - How to analyze data in a productive and unbiased way 31:14 - Robbie’s Speed Round   Hunter's Bio: Since 2019, Hunter Madeley, a serial SaaS entrepreneur, has served as the CEO of Vena. There, he continues his track record of leading transformational growth at some of the cloud’s most important companies. Prior to Vena, he was at HubSpot, where as chief sales officer he led annual revenue growth from $80 million to $600 million in just five years. His 20-year career also includes sales and growth leadership roles at ADP and   Links: Hunter’s LinkedIn: Vena: Robbie’s Book THE FOREVER TRANSACTION: Robbie's website: ...


Episode 21

March 10, 2021 00:34:43
Episode Cover

Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty

McKeel Hagerty is the CEO of Hagerty, a specialty provider of classic car insurance and lifestyle company headquartered in Traverse City, Michigan. The company has become well-known for the tremendous loyalty of their policyholders, who feel a kinship with the brand and its forever promise of helping classic car enthusiasts get the most enjoyment from their passion. Host Robbie Kellman Baxter met McKeel when she was helping the company as they prepared to launch the Hagerty Drivers Club. In this episode, they talk about how this insurance company has transformed into a lifestyle organization with a powerful membership offering by focusing on their forever promise. They also discuss how Hagerty has nurtured, engaged and celebrated their Superusers – those people who go beyond just being loyal subscribers and contribute their own time, resources and skills to support the Hagerty Brand.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: Twitter Facebook ...