Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship with members. Alli Harper works at the intersection of subscription eCommerce and social impact. Dedicated to the advocacy of promoting diversity in the picture book industry, Alli is building OurShelves, a scalable enterprise that serves the underestimated audience for diverse children's books. Trained as a lawyer and community organizer, Alli launched the business from her kitchen table in the home she shares with her wife Jenn and their two children. Host Robbie Kellman Baxter featured Alli’s launch story in her recent book, The Forever Transaction. She now invites her to the podcast to share the way she is using her subscription business to persuade publishers to include more diverse families in the everyday stories they tell in their children’s books.
Gina Bianchini brings her community-building and subscription expertise to this episode. She joins Robbie to discuss the role of community in building a broader...
The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem....
Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they...