Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper

Episode 22 March 17, 2021 00:32:22
Using
Subscription Stories: True Tales from the Trenches
Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper
/

Show Notes

Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship with members. Alli Harper works at the intersection of subscription eCommerce and social impact. Dedicated to the advocacy of promoting diversity in the picture book industry, Alli is building OurShelves, a scalable enterprise that serves the underestimated audience for diverse children's books. Trained as a lawyer and community organizer, Alli launched the business from her kitchen table in the home she shares with her wife Jenn and their two children. Host Robbie Kellman Baxter featured Alli’s launch story in her recent book, The Forever Transaction. She now invites her to the podcast to share the way she is using her subscription business to persuade publishers to include more diverse families in the everyday stories they tell in their children’s books.

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Episode Transcript

No transcript available...

Other Episodes

Episode 34

October 06, 2021 00:40:20
Episode Cover

Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O'Hare, SVP of Outside

Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were welcoming 20 new publications including Trail Runner, Velo News and Yoga Journal to their family. More recently, they launched a suite of new features such as training plans & workouts, access to the Gaia GPS Premium app and discounts for outdoor events available with the new Outside+ membership.   By bundling together content, discounts and other benefits, Outside is building a membership that more fully delivers on their promise to inspire active participation in the world outside   I recently interviewed Tommy O’Hare, SVP Business Development and Licensing for Outside for the inaugural D2C Summit, a new conference I co-created with Global Media Association, FIPP, and want to share that conversation with you here on the podcast. In this conversation, he shared the journey of rolling up this bundle of benefits to support the goals and challenges of Outside’s most engaged members. I hope you enjoy it. ...

Listen

Episode 21

March 10, 2021 00:34:43

Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty

McKeel Hagerty is the CEO of Hagerty, a specialty provider of classic car insurance and lifestyle company headquartered in Traverse City, Michigan. The company has become well-known for the tremendous loyalty of their policyholders, who feel a kinship with the brand and its forever promise of helping classic car enthusiasts get the most enjoyment from their passion. Host Robbie Kellman Baxter met McKeel when she was helping the company as they prepared to launch the Hagerty Drivers Club. In this episode, they talk about how this insurance company has transformed into a lifestyle organization with a powerful membership offering by focusing on their forever promise. They also discuss how Hagerty has nurtured, engaged and celebrated their Superusers – those people who go beyond just being loyal subscribers and contribute their own time, resources and skills to support the Hagerty Brand.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook ...

Listen

Episode 15

January 12, 2021 00:02:05
Episode Cover

Season 2 is Coming Soon!

Get ready for another season of Subscription Stories: True Tales from the Trenches. This season, I've interviewed guests like Nick Mehta, CEO of Gainsight, about building a customer-centric organization, Steve Cakebread, a serial CFO, who has shepherded IPOs of companies like Salesforce, Autodesk, Yext, and Pandora, and Eric Roza, my business school classmate as well as the new owner and CEO of the fitness and training empire, Crossfit. And that's just the beginning. We'll also have stories from a subscription box entrepreneur, the CEO of a family-based insurance business with a rabid fan base, and the head of the Young President's Organization, or YPO on building a global community of senior leaders.   ...

Listen