Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper

Episode 22 March 17, 2021 00:32:22
Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper
Subscription Stories: True Tales from the Trenches
Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper

Mar 17 2021 | 00:32:22

/

Show Notes

Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship with members. Alli Harper works at the intersection of subscription eCommerce and social impact. Dedicated to the advocacy of promoting diversity in the picture book industry, Alli is building OurShelves, a scalable enterprise that serves the underestimated audience for diverse children's books. Trained as a lawyer and community organizer, Alli launched the business from her kitchen table in the home she shares with her wife Jenn and their two children. Host Robbie Kellman Baxter featured Alli’s launch story in her recent book, The Forever Transaction. She now invites her to the podcast to share the way she is using her subscription business to persuade publishers to include more diverse families in the everyday stories they tell in their children’s books.

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 51

November 30, 2022 00:35:37
Episode Cover

Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman

Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and...

Listen

Episode 64

September 13, 2023 00:40:16
Episode Cover

Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman

Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well...

Listen

Episode 84

June 04, 2025 00:32:32
Episode Cover

How Zumba Balances Instructor and Consumer Subscriptions with Yael Dornbusch, Zumba’s Chief Subscription Officer

Zumba is a phenomenon. Since its founding in 2001, the addictive fitness dance program with a Latin beat has taken the world by storm....

Listen