When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please

Episode 23 March 24, 2021 00:36:18
When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please
Subscription Stories: True Tales from the Trenches
When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please

Mar 24 2021 | 00:36:18

/

Show Notes

Now that you have launched your subscription model, it’s time to operationalize your business. For this, you will need a real team, systems to support your processes, and metrics to let you know how the business is doing. This episode’s guest, Matt Fiedler, is the co-founder and chairman at Vinyl Me, Please, a record of the month club and online record store. After launching in 2013, Matt successfully scaled VMP to more than $15M in revenue, while establishing the brand as one of the largest DTC vinyl retailers, and one of the most admired and respected brands in music. Joining Robbie Kellman Baxter on the show, Matt shares how he scaled VMP from a labor of love for a few fellow music fans to a multimillion-dollar business, how he operationalized the business without losing the personal touch, and how he recognized when the time was right to step back as founder.

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 29

September 03, 2021 00:39:00
Episode Cover

How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael...

Listen

Episode 82

May 07, 2025 00:40:26
Episode Cover

Building Evergreen Companies with Dave Whorton, Founder of the Tugboat Institute and Author of Another Way: Building Companies that Last…and Last…and Last

Something I've noticed over the years is that there's a natural membership economy mindset among many family-owned businesses and organizations, not on the venture-backed...

Listen

Episode 65

January 10, 2024 00:28:48
Episode Cover

Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always...

Listen