Now that you have launched your subscription model, it’s time to operationalize your business. For this, you will need a real team, systems to support your processes, and metrics to let you know how the business is doing. This episode’s guest, Matt Fiedler, is the co-founder and chairman at Vinyl Me, Please, a record of the month club and online record store. After launching in 2013, Matt successfully scaled VMP to more than $15M in revenue, while establishing the brand as one of the largest DTC vinyl retailers, and one of the most admired and respected brands in music. Joining Robbie Kellman Baxter on the show, Matt shares how he scaled VMP from a labor of love for a few fellow music fans to a multimillion-dollar business, how he operationalized the business without losing the personal touch, and how he recognized when the time was right to step back as founder.
Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable customers are, and invest your resources...
“Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, President and Co-Founder...
Season 7 is launching soon, but while you wait, catch up on our most recent season. Some of Season 6's most popular episodes include...