Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing

Episode 74 July 10, 2024 00:33:36
Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing
Subscription Stories: True Tales from the Trenches
Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing

Jul 10 2024 | 00:33:36

/

Show Notes

Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was a way to nudge your prospects and subscribers to help them engage more deeply and rapidly? It's possible.

Today's guest, Nancy Harhut, has a wealth of easy and inexpensive tactics that can motivate your members to do the right thing at the right time. Nancy is the author of Using Behavioral Science in Marketing and Chief Creative Officer at HBT Marketing.

In this special live episode, which was recorded at the SubSummit conference in Dallas, Texas, you'll learn how behavioral science can help you get more from your marketing spend, how to use tools like scarcity, social proof and choice architecture to acquire, engage, and retain your subscribers, and the role of emotion on motivating subscribers to act.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

 

 

Other Episodes

Episode 16

February 03, 2021 00:34:53
Episode Cover

YPO's Scott Mordell on a Subscription that Makes CEOs into Superusers

Scott Mordell was CEO of the Young Presidents Organization, or YPO, from 2011 through 2020. What is fascinating about YPO is how intensely engaged...

Listen

Episode 48

October 26, 2022 00:43:21
Episode Cover

Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments

The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem....

Listen

Episode 79

February 05, 2025 00:39:31
Episode Cover

Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay

 Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep...

Listen