Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Episode 75 September 04, 2024 00:29:41
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
Subscription Stories: True Tales from the Trenches
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Sep 04 2024 | 00:29:41

/

Show Notes

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.


I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage at the SubSummit Conference in Dallas, Texas. And I'm delighted to be able to share a recording of our conversation with all of you on the podcast.


In this episode, we'll uncover the key elements behind Walmart+’s success and the strategies they've deployed to foster growth and deliver value. You'll also learn how Walmart+ adapts to the evolving needs and expectations of today's consumers to boost engagement, which includes the integration of strategic partnerships into their offering.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 26

April 21, 2021 00:39:55
Episode Cover

Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

Launching something new is always tricky. It can be especially challenging be entrepreneurial inside a global brand like Nike. You want to align with...

Listen

Episode 69

March 06, 2024 00:38:08
Episode Cover

The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman

Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or...

Listen

Episode 56

May 24, 2023 00:34:45
Episode Cover

The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen

Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they...

Listen