Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Episode 75 September 04, 2024 00:29:41
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
Subscription Stories: True Tales from the Trenches
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Sep 04 2024 | 00:29:41

/

Show Notes

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.


I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage at the SubSummit Conference in Dallas, Texas. And I'm delighted to be able to share a recording of our conversation with all of you on the podcast.


In this episode, we'll uncover the key elements behind Walmart+’s success and the strategies they've deployed to foster growth and deliver value. You'll also learn how Walmart+ adapts to the evolving needs and expectations of today's consumers to boost engagement, which includes the integration of strategic partnerships into their offering.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 42

March 09, 2022 00:45:43
Episode Cover

Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound...

Listen

Episode 26

April 21, 2021 00:39:55
Episode Cover

Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

Launching something new is always tricky. It can be especially challenging be entrepreneurial inside a global brand like Nike. You want to align with...

Listen

Episode 60

July 19, 2023 00:39:38
Episode Cover

The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now.    The Federal Trade Commission (or FTC) is...

Listen