Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Episode 75 September 04, 2024 00:29:41
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
Subscription Stories: True Tales from the Trenches
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Sep 04 2024 | 00:29:41

/

Show Notes

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.


I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage at the SubSummit Conference in Dallas, Texas. And I'm delighted to be able to share a recording of our conversation with all of you on the podcast.


In this episode, we'll uncover the key elements behind Walmart+’s success and the strategies they've deployed to foster growth and deliver value. You'll also learn how Walmart+ adapts to the evolving needs and expectations of today's consumers to boost engagement, which includes the integration of strategic partnerships into their offering.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 65

December 06, 2023 00:02:03
Episode Cover

Season Five Wrap-Up and Season Six Sneak Peek with Robbie Kellman Baxter

Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include ...

Listen

Episode 0

July 20, 2020 00:02:20
Episode Cover

About Subscription Stories

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software,...

Listen

Episode 8

September 09, 2020 00:33:23
Episode Cover

Emory University’s Dan McCarthy on a New Approach to Valuing Companies

Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta School of Business, joins Robbie to share his expertise on the intersection of marketing...

Listen