Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Episode 75 September 04, 2024 00:29:41
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
Subscription Stories: True Tales from the Trenches
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Sep 04 2024 | 00:29:41

/

Show Notes

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.


I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage at the SubSummit Conference in Dallas, Texas. And I'm delighted to be able to share a recording of our conversation with all of you on the podcast.


In this episode, we'll uncover the key elements behind Walmart+’s success and the strategies they've deployed to foster growth and deliver value. You'll also learn how Walmart+ adapts to the evolving needs and expectations of today's consumers to boost engagement, which includes the integration of strategic partnerships into their offering.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 71

April 24, 2024 00:37:58
Episode Cover

Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon

One of the great mysteries for me is why so many otherwise sophisticated companies don’t focus on involuntary churn. Also known as passive churn...

Listen

Episode 87

July 23, 2025 00:40:12
Episode Cover

Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership Geeks

Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software...

Listen

Episode 15

January 27, 2021 00:39:10
Episode Cover

The Value Of Subscription Businesses And How To Sell Them For More With John Warrillow, Author Of The Art of Selling your Business

Growing a business takes a lot of effort and time investment. So when the time comes to exit, it would be a waste not...

Listen