Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Episode 75 September 04, 2024 00:29:41
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
Subscription Stories: True Tales from the Trenches
Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Sep 04 2024 | 00:29:41

/

Show Notes

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.


I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage at the SubSummit Conference in Dallas, Texas. And I'm delighted to be able to share a recording of our conversation with all of you on the podcast.


In this episode, we'll uncover the key elements behind Walmart+’s success and the strategies they've deployed to foster growth and deliver value. You'll also learn how Walmart+ adapts to the evolving needs and expectations of today's consumers to boost engagement, which includes the integration of strategic partnerships into their offering.

 

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Join the Subscription Stories Community today:

Other Episodes

Episode 37

December 01, 2021 00:31:18
Episode Cover

The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett...

Listen

Episode 65

January 10, 2024 00:28:48
Episode Cover

Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always...

Listen

Episode 3

August 05, 2020 00:33:58
Episode Cover

Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products

A good product manager “meets customer needs and solves customer problems and fuels the business”. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins...

Listen