Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers

Episode 45 September 07, 2022 00:36:49
Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers
Subscription Stories: True Tales from the Trenches
Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers

Sep 07 2022 | 00:36:49


Show Notes

To drive recurring revenue, you need products and services that people use. Habitually. Repeatedly. Organizations strive to design addictive subscriptions. But for every beloved membership, there seem to be a dozen offerings that drive subscription fatigue. How do you design for engagement, retention and expansion, while ensuring the you’ve earned the right to do so?

Bestselling author Nir Eyal has looked at this problem from both sides. 

His first book, Hooked, is a how to guide for building habit-forming products.

More recently, he wrote Indistractable, to help individuals control their attention and choose the lives they want.

On this episode of Subscription Stories, Nir and I talk about the specific processes and tools that drive habits, what it means for your subscription business, and how to be more deliberate about how we form our own habits.


Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 56

May 24, 2023 00:34:45
Episode Cover

The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen

Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they...


Episode 60

July 19, 2023 00:39:38
Episode Cover

The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now.    The Federal Trade Commission (or FTC) is...


Episode 41

February 23, 2022 00:36:12
Episode Cover

Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell

Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...