Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook

Episode 53 April 26, 2023 00:38:13
Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook
Subscription Stories: True Tales from the Trenches
Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook

Apr 26 2023 | 00:38:13

/

Show Notes

In the Membership Economy, customer-centricity is critical in building lasting relationships and optimizing lifetime value. As a result, the Chief Customer Officer, or CCO, is increasingly present at the leadership table. Today’s guest, Rod Cherkas, founder of HelloCCO, literally wrote the book on the CCO role. It’s called The Chief Customer Officer Playbook: 8 Strategies that will Accelerate your Career and Win you a Seat at the Executive Table and it just came out in Spring of 2023. The book is based on Rod’s own experience as a Post-Sale leader at companies including Intuit, RingCentral, Marketo and Gainsight. In today’s conversation, we talk about key metrics for customer success, the changing role of CCO, and what most companies get wrong when trying to build forever transactions with their customers.

Other Episodes

Episode 21

March 10, 2021 00:34:43
Episode Cover

Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty

McKeel Hagerty is the CEO of Hagerty, a specialty provider of classic car insurance and lifestyle company headquartered in Traverse City, Michigan. The company...

Listen

Episode 73

June 19, 2024 00:39:29
Episode Cover

How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose

One of the hottest growth areas for subscriptions is farming. Surprising? Maybe. But with small margins and big numbers, efficiency matters. And farming has...

Listen

Episode 36

October 20, 2021 00:35:14
Episode Cover

How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali

In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel...

Listen