Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook

Episode 53 April 26, 2023 00:38:13
Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook
Subscription Stories: True Tales from the Trenches
Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook

Apr 26 2023 | 00:38:13

/

Show Notes

In the Membership Economy, customer-centricity is critical in building lasting relationships and optimizing lifetime value. As a result, the Chief Customer Officer, or CCO, is increasingly present at the leadership table. Today’s guest, Rod Cherkas, founder of HelloCCO, literally wrote the book on the CCO role. It’s called The Chief Customer Officer Playbook: 8 Strategies that will Accelerate your Career and Win you a Seat at the Executive Table and it just came out in Spring of 2023. The book is based on Rod’s own experience as a Post-Sale leader at companies including Intuit, RingCentral, Marketo and Gainsight. In today’s conversation, we talk about key metrics for customer success, the changing role of CCO, and what most companies get wrong when trying to build forever transactions with their customers.

Other Episodes

Episode 5

August 19, 2020 00:29:10
Episode Cover

A+E Networks' Piper Rosenshein on Standing Out as a Niche Player in the Streaming Wars

Piper Rosenshein, VP Subscription Video Services at A+E Networks, shares her tips for creating a customer-centric approach and a lasting digital subscription model. Join...

Listen

Episode 62

August 16, 2023 00:40:31
Episode Cover

Subscription Pricing for Value with Mark Stiving

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a...

Listen

Episode 80

February 19, 2025 00:40:25
Episode Cover

How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer

Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience....

Listen