To drive recurring revenue, you need products and services that people use. Habitually. Repeatedly. Organizations strive to design addictive subscriptions. But for every beloved membership, there seem to be a dozen offerings that drive subscription fatigue. How do you design for engagement, retention and expansion, while ensuring the you’ve earned the right to do so?
Bestselling author Nir Eyal has looked at this problem from both sides.
His first book, Hooked, is a how to guide for building habit-forming products.
More recently, he wrote Indistractable, to help individuals control their attention and choose the lives they want.
On this episode of Subscription Stories, Nir and I talk about the specific processes and tools that drive habits, what it means for your subscription business, and how to be more deliberate about how we form our own habits.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable customers are, and invest your resources...
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...
In today's episode, we're exploring one of the most ambitious and successful business model transformations in modern corporate history, the shift of Adobe from...