Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers

Episode 45 September 07, 2022 00:36:49
Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers
Subscription Stories: True Tales from the Trenches
Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers

Sep 07 2022 | 00:36:49

/

Show Notes

To drive recurring revenue, you need products and services that people use. Habitually. Repeatedly. Organizations strive to design addictive subscriptions. But for every beloved membership, there seem to be a dozen offerings that drive subscription fatigue. How do you design for engagement, retention and expansion, while ensuring the you’ve earned the right to do so?

Bestselling author Nir Eyal has looked at this problem from both sides. 

His first book, Hooked, is a how to guide for building habit-forming products.

More recently, he wrote Indistractable, to help individuals control their attention and choose the lives they want.

On this episode of Subscription Stories, Nir and I talk about the specific processes and tools that drive habits, what it means for your subscription business, and how to be more deliberate about how we form our own habits.

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:



Other Episodes

Episode 64

September 13, 2023 00:40:16
Episode Cover

Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman

Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well...

Listen

Episode 55

May 10, 2023 00:42:44
Episode Cover

The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer

Before you start building your subscription product, make sure you really, really understand the ongoing problem you are solving. So says product leader Tom...

Listen

Episode 33

September 29, 2021 00:43:38
Episode Cover

How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures' Ira Ehrenpreis

There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related...

Listen