I’m fascinated by the recent explosion of healthcare subscription companies. If you’re a regular listener of subscription stories, you probably knew that, as recent guests have included Midi Health’s Joanna Strober, Whoop’s Ben Foster and Matthew Mengerink of Thirty Madison. We’ve even explored telehealth for PETs on the show with Fuzzy’s Zubin Bhettay. Today’s guest Dan Zavorotny, Co-Founder and COO of Nutrisense, is focused on helping subscribers optimize metabolic health through a solution that combines hardware, software, and professional advice.
In our conversation, Dan shares the story of how he found product market fit, the challenge of building retention around a “checkup-type offering” and how to manage a business when third parties (in this case hardware manufacturers) provide a significant part of your prop.
Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep...
As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. We covered...
Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...