Subscription Pricing for Value with Mark Stiving

Episode 62 August 16, 2023 00:40:31
Subscription Pricing for Value with Mark Stiving
Subscription Stories: True Tales from the Trenches
Subscription Pricing for Value with Mark Stiving

Aug 16 2023 | 00:40:31

/

Show Notes

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.

In this conversation, we talk about:

 

Other links and resources mentioned:

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 32

September 22, 2021 00:38:54
Episode Cover

The Importance of Storytelling in the World of Subscriptions with GoodTrust's Daniel Sieberg

The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can...

Listen

Episode 20

March 03, 2021 00:34:42
Episode Cover

Tinder's Renate Nyborg On Going Global With Your Subscription Model

As subscription organizations scale, one of the trickiest challenges they face is entering international markets. While they often focus first on things like managing...

Listen

Episode 72

May 15, 2024 00:42:09
Episode Cover

Scaling a Bootstrapped Membership with James Schramko

Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your...

Listen