Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.
In this conversation, we talk about:
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Growing a business takes a lot of effort and time investment. So when the time comes to exit, it would be a waste not...
Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season...
The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem....