Subscription Pricing for Value with Mark Stiving

Episode 62 August 16, 2023 00:40:31
Subscription Pricing for Value with Mark Stiving
Subscription Stories: True Tales from the Trenches
Subscription Pricing for Value with Mark Stiving

Aug 16 2023 | 00:40:31

/

Show Notes

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.

In this conversation, we talk about:

 

Other links and resources mentioned:

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 0

September 16, 2020 00:29:47
Episode Cover

charity: water’s MZ Goodman on Bringing Subscriptions to the Nonprofit World

Charity: water’s MZ Goodman joins Robbie to share how she is applying subscription model best practices to a nonprofit. They discuss how MZ leverages...

Listen

Episode 1

July 27, 2020 00:42:17
Episode Cover

Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier

“Our goal is to teach forever habits.” Joanna Strober has reimagined the youth weight loss industry through her wellness program, Kurbo. Tune in to...

Listen

Episode 27

April 28, 2021 00:32:41
Episode Cover

Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li

Pricing is one of the trickiest parts of building a successful subscription model. You want to make the model simple, transparent and easy-to-understand, but...

Listen