Subscription Pricing for Value with Mark Stiving

Episode 62 August 16, 2023 00:40:31
Subscription Pricing for Value with Mark Stiving
Subscription Stories: True Tales from the Trenches
Subscription Pricing for Value with Mark Stiving

Aug 16 2023 | 00:40:31

/

Show Notes

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.

In this conversation, we talk about:

 

Other links and resources mentioned:

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 59

July 06, 2023 00:32:51
Episode Cover

Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé

The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of...

Listen

Episode 17

February 10, 2021 00:35:25
Episode Cover

Steve Cakebread, Author Of "The IPO Playbook," On Taking Your Subscription Business Public

Today’s guest, Steve Cakebread, knows a great deal about subscription pricing models and IPOs. Steve has brought three notable subscription-based companies—Salesforce, Pandora, and Yext—to...

Listen

Episode 41

February 23, 2022 00:36:12
Episode Cover

Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell

Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...

Listen