Subscription Pricing for Value with Mark Stiving

Episode 62 August 16, 2023 00:40:31
Subscription Pricing for Value with Mark Stiving
Subscription Stories: True Tales from the Trenches
Subscription Pricing for Value with Mark Stiving

Aug 16 2023 | 00:40:31

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Show Notes

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.

In this conversation, we talk about:

 

Other links and resources mentioned:

 

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