Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.
In this conversation, we talk about:
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of...
Today’s guest, Steve Cakebread, knows a great deal about subscription pricing models and IPOs. Steve has brought three notable subscription-based companies—Salesforce, Pandora, and Yext—to...
Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total...