Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini

Episode 52 March 29, 2023 00:38:18
Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini
Subscription Stories: True Tales from the Trenches
Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini

Mar 29 2023 | 00:38:18

/

Show Notes

I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate and insightful.  She was my finale guest for Season 1 of the Subscription Stories podcast, back in 2020. That episode holds the record for most popular Subscription Stories show of all time.  We were all stuck at home, afraid to go out in person, and were looking for ways to connect, authentically with others.  Mighty Networks was established to make it easy for people to build engaged communities around their passion and purpose. Nearly 3 years later, people are back to connecting in person—but Mighty Networks continues to grow.  Why? Gina would say it’s because people crave meaning and connection through community.  

 

I invited her back to the show to talk about her new WSJ bestselling book, Purpose: Design a Community and Change Your Life. In our wide-ranging conversation, we also discuss how to implement best practices in launching, scaling and hosting a vibrant online community, and how someone can actually discover their purpose, even if they’re feeling stuck. Welcome to the show Gina!

Other Episodes

Episode 34

October 06, 2021 00:40:20
Episode Cover

Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O'Hare, SVP of Outside

Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were...

Listen

Episode 21

March 10, 2021 00:34:43
Episode Cover

Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty

McKeel Hagerty is the CEO of Hagerty, a specialty provider of classic car insurance and lifestyle company headquartered in Traverse City, Michigan. The company...

Listen

Episode 7

September 02, 2020 00:34:21
Episode Cover

INMA’s Greg Piechota on the News Industry’s Big Bet on Reader Revenue

Greg Piechota, Researcher-In-Residence at the International News Media Association, joins Robbie to discuss the increasing importance of subscriptions and reader revenue in a world...

Listen