The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar

Episode 60 July 19, 2023 00:39:38
The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar
Subscription Stories: True Tales from the Trenches
The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar

Jul 19 2023 | 00:39:38

/

Show Notes

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now. 

 

The Federal Trade Commission (or FTC) is getting serious about cracking down on “dark patterns” in the world of subscriptions.  They recently filed a lawsuit against Amazon for enrolling consumers in Amazon Prime without consent and for what they call “cancellation trickery. They’ve also announced plans to increase stringency around subscription rules. 

 

Today’s guest on the podcast, Davis + Gilbert partner Paavana Kumar, is a legal expert on eCommerce, with an emphasis on subscriptions.  In today’s conversation, we talk about some of the key elements in subscription regulations, the planned changes being proposed by the FTC in the US, and specific actions every subscription-based business should take if they want to stay on the right side of the law.

 

Excerpt:

One of the great things about the subscription industry is that you don't have to be super technical to break into it. You don't have to be a coder. You don't even have to have tons of VC money. You can be an industry disruptor if you have a great idea. Paavana Kumar is a Davis + Gilbert partner and a legal expert on eCommerce with an emphasis on subscriptions. She explains the proposed regulations changes in the Federal Trade Commission that will push many to pay attention to subscription compliance. Paavana also discusses the best actions to be taken to follow the law, especially with a lot of subscription-based businesses not aware of such legalities.

 

https://www.dglaw.com/

https://www.linkedin.com/in/paavana/

 

Love the show? Subscribe, rate, review, and share!

 

Join the Subscription Stories Community today:

Other Episodes

Episode 78

January 22, 2025 00:39:52
Episode Cover

2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich

  When I wrote The Membership Economy, I knew that nearly every organization could build trusted recurring revenue relationships with their customers just by focusing...

Listen

Episode 56

May 24, 2023 00:34:45
Episode Cover

The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen

Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they...

Listen

Episode 77

October 02, 2024 00:44:57
Episode Cover

How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell

Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust...

Listen