If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now.
The Federal Trade Commission (or FTC) is getting serious about cracking down on “dark patterns” in the world of subscriptions. They recently filed a lawsuit against Amazon for enrolling consumers in Amazon Prime without consent and for what they call “cancellation trickery. They’ve also announced plans to increase stringency around subscription rules.
Today’s guest on the podcast, Davis + Gilbert partner Paavana Kumar, is a legal expert on eCommerce, with an emphasis on subscriptions. In today’s conversation, we talk about some of the key elements in subscription regulations, the planned changes being proposed by the FTC in the US, and specific actions every subscription-based business should take if they want to stay on the right side of the law.
Excerpt:
One of the great things about the subscription industry is that you don't have to be super technical to break into it. You don't have to be a coder. You don't even have to have tons of VC money. You can be an industry disruptor if you have a great idea. Paavana Kumar is a Davis + Gilbert partner and a legal expert on eCommerce with an emphasis on subscriptions. She explains the proposed regulations changes in the Federal Trade Commission that will push many to pay attention to subscription compliance. Paavana also discusses the best actions to be taken to follow the law, especially with a lot of subscription-based businesses not aware of such legalities.
https://www.linkedin.com/in/paavana/
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...
Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship...
Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep...