In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right subscribers. But how do you market with an eye toward retention? Today’s guest, Anne Janzer, is the author of Subscription Marketing, now in its third edition. In this episode, we focus on the right mindset for marketers and how to establish the right voice to connect with your subscribers. Anne also shares some clever ways to get the biggest return on your marketing spend, as well as who and how to hire for your subscription marketing team.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Vena CEO Hunter Madeley joins Robbie to share best practices learned working at multiple B2B SaaS success stories. They discuss when it does and...
Do you believe in the adage "Kind Folks Finish First"? Entrepreneur Sam Jacobs certainly does, and it's the driving force behind his successful organization,...
Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your...