Mastering the "Subscription Marketing" Mindset with Anne Janzer

Episode 58 June 21, 2023 00:33:24
Mastering the "Subscription Marketing" Mindset with Anne Janzer
Subscription Stories: True Tales from the Trenches
Mastering the "Subscription Marketing" Mindset with Anne Janzer

Jun 21 2023 | 00:33:24

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Show Notes

In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right subscribers. But how do you market with an eye toward retention? Today’s guest, Anne Janzer, is the author of Subscription Marketing, now in its third edition. In this episode, we focus on the right mindset for marketers and how to establish the right voice to connect with your subscribers. Anne also shares some clever ways to get the biggest return on your marketing spend, as well as who and how to hire for your subscription marketing team.

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