In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right subscribers. But how do you market with an eye toward retention? Today’s guest, Anne Janzer, is the author of Subscription Marketing, now in its third edition. In this episode, we focus on the right mindset for marketers and how to establish the right voice to connect with your subscribers. Anne also shares some clever ways to get the biggest return on your marketing spend, as well as who and how to hire for your subscription marketing team.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Since The Membership Puzzle Project (MPP) launch in May 2017, they have studied, advised, and supported more than 100 newsrooms around the world, from...
Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience....
Building a new subscription model in a large, successful company is hard enough, but when your company's core competency is manufacturing and the subscription...