Since The Membership Puzzle Project (MPP) launch in May 2017, they have studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this conversation I’m talking with Ariel Zirulnick, who runs MPP's Membership In News Fund, which supports these exceptional experiments with.
I recently interviewed Ariel for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP and want to share that conversation with you here on the podcast.
In our conversation, we discuss the original goals of the MPP as this public research project nears its end, explore how the project has fared since launching four years ago, and share key lessons from the Project that can help any membership organization to thrive.
Growing a business takes a lot of effort and time investment. So when the time comes to exit, it would be a waste not...
When I first started talking about the Membership Economy, there just weren’t that many academics or researchers interested in studying the power of customer...
As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. We covered...