Since The Membership Puzzle Project (MPP) launch in May 2017, they have studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this conversation I’m talking with Ariel Zirulnick, who runs MPP's Membership In News Fund, which supports these exceptional experiments with.
I recently interviewed Ariel for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP and want to share that conversation with you here on the podcast.
In our conversation, we discuss the original goals of the MPP as this public research project nears its end, explore how the project has fared since launching four years ago, and share key lessons from the Project that can help any membership organization to thrive.
Now that you have launched your subscription model, it’s time to operationalize your business. For this, you will need a real team, systems to...
Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and...
Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include ...