Mindful.org is dedicated to a very specific goal--sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health, foster more caring relationships, and cultivate a more compassionate society.
Because of that core focus, Mindful has been able to develop deep expertise about how people want to engage in mindfulness--expertise which has provided a launching pad for a range of additional offerings, including a very successful corporate training business, which has become a larger source of revenue than the subscription itself.
In other words, their niche focus has allowed them to be more impactful, while generating multiple revenue streams to support their mission.
In this conversation with Mindful.org CEO Bryan Welch, we’ll discuss how you can build multiple revenue streams around a strong vertical with a small number of passionate members. This conversation was recorded as part of the D2C (Direct to Consumer) Summit that I coproduced with FIPP, the Global Media Association, so you’ll hear a couple of references to the conference.
Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar...
McKeel Hagerty is the CEO of Hagerty, a specialty provider of classic car insurance and lifestyle company headquartered in Traverse City, Michigan. The company...
Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a...