How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Episode 29 September 03, 2021 00:39:00
How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch
Subscription Stories: True Tales from the Trenches
How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Sep 03 2021 | 00:39:00

/

Show Notes

Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world's largest community of athletes.

 

Since then, they've achieved that goal, touching over 90 million athletes and logging over five billion activities across more than 30 sports in virtually every country in the world. While subscriptions have always been a part of Strava, in the past year, they've moved some of their most popular features behind the paywall and an introduced a bunch of new features for paying subscribers.

 

I recently interviewed David Lorsch, Strava’s CRO for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP, and want to share that conversation with you here on the podcast. We discussed how Strava determined what should be free and what should be paid as they build a subscription business around a social platform, and how to guide members to make the most of their membership.

 

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 8

September 09, 2020 00:33:23
Episode Cover

Emory University’s Dan McCarthy on a New Approach to Valuing Companies

Dan McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta School of Business, joins Robbie to share his expertise on the intersection of marketing...

Listen

Episode 39

January 26, 2022 00:34:30
Episode Cover

Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini

Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies...

Listen

Episode 2

July 27, 2020 00:44:40
Episode Cover

Inspirato’s Brad Handler on Revamping a Thousand-Year-Old Industry

“Life is too short to play vacation roulette”. Brad Handler and his brother Brent are vacation entrepreneurs who incorporate membership and subscription into their...

Listen