Subscription Stories: True Tales from the Trenches

How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Subscription Stories: True Tales from the Trenches
How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch
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Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world's largest community of athletes.

 

Since then, they've achieved that goal, touching over 90 million athletes and logging over five billion activities across more than 30 sports in virtually every country in the world. While subscriptions have always been a part of Strava, in the past year, they've moved some of their most popular features behind the paywall and an introduced a bunch of new features for paying subscribers.

 

I recently interviewed David Lorsch, Strava’s CRO for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP, and want to share that conversation with you here on the podcast. We discussed how Strava determined what should be free and what should be paid as they build a subscription business around a social platform, and how to guide members to make the most of their membership.

 

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Brought to you by Robbie Kellman Baxter of Subscription Stories: True Tales from the Trenches