Much has been written about the so-called "Streaming Wars." The market for streaming video content is crowded with players, each with unique strengths - from Netflix's digital native, early adopter status, the platform power of Apple and Amazon, to the highly specific and valuable content of niche players like Crunchy Roll or the History Channel, whom we recently profiled on this show. Anyone interested in subscription models can learn a lot from understanding the diverging strategies of streaming players, many of whom number among the most powerful companies in the world.
Today's guest, Molly O'Connor leads Business Planning Strategy for WarnerMedia Sales Distribution, HBO Max, Cinemax and Turner Networks, all US distribution partners. That means she's responsible for managing the (sometimes competing) demands of the consumers, cable and satellite partners, and the app stores, weaving these disparate products and partners into a single cohesive strategy.
In our conversation, we discuss how to think about balancing direct and indirect channels, how a subscription offering can achieve strategic and/or financial objectives and the nerdy world of subscription math.
In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right...
Scott Mordell was CEO of the Young Presidents Organization, or YPO, from 2011 through 2020. What is fascinating about YPO is how intensely engaged...
I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate...