Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor

Episode 28 May 19, 2021 00:36:11
Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor
Subscription Stories: True Tales from the Trenches
Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor

May 19 2021 | 00:36:11

/

Show Notes

Much has been written about the so-called "Streaming Wars." The market for streaming video content is crowded with players, each with unique strengths - from Netflix's digital native, early adopter status, the platform power of Apple and Amazon, to the highly specific and valuable content of niche players like Crunchy Roll or the History Channel, whom we recently profiled on this show. Anyone interested in subscription models can learn a lot from understanding the diverging strategies of streaming players, many of whom number among the most powerful companies in the world.

Today's guest, Molly O'Connor leads Business Planning Strategy for WarnerMedia Sales Distribution, HBO Max, Cinemax and Turner Networks, all US distribution partners. That means she's responsible for managing the (sometimes competing) demands of the consumers, cable and satellite partners, and the app stores, weaving these disparate products and partners into a single cohesive strategy.

In our conversation, we discuss how to think about balancing direct and indirect channels, how a subscription offering can achieve strategic and/or financial objectives and the nerdy world of subscription math.

 

Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:

Other Episodes

Episode 56

May 24, 2023 00:34:45
Episode Cover

The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen

Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they...

Listen

Episode 60

July 19, 2023 00:39:38
Episode Cover

The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now.    The Federal Trade Commission (or FTC) is...

Listen

Episode 57

June 07, 2023 00:42:59
Episode Cover

Going Deep on Customer Retention Analytics for Subscriptions with Harvard Business School's Eva Ascarza

When I first started talking about the Membership Economy, there just weren’t that many academics or researchers interested in studying the power of customer...

Listen