Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare

May 04, 2022 00:30:25
Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare
Subscription Stories: True Tales from the Trenches
Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare

May 04 2022 | 00:30:25

/

Show Notes

My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest venture in direct-to-consumer healthcare, Midi Health. While Kurbo focused on helping kids get to and maintain a healthy weight, Midi is for women at midlife, helping them get better as they get older. You may have noticed my interest in how the way we stay healthy is changing—with guests from Whoop, 30 Madison, Strava, just this season alone. I am fascinated by all of the transformation in the space, as healthcare embraces the concept of a forever transaction. After all, what forever promise is more compelling than more happy, healthy minutes. Healthcare is just embarking on a massive rethinking of how to better align their business models with patient outcomes. Midi is a great example of this. In today’s talk, we cover the consumerization of healthcare and how COVID accelerated the move to digital patient-centric health, the importance of “forever transaction” in treating patients, and the challenges of developing a clear business model in a highly complex environment.

 

Love the show? Subscribe, rate, review, and share!

Join the Subscription Stories Community today:

Other Episodes

Episode 1

July 27, 2020 00:42:17
Episode Cover

Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier

“Our goal is to teach forever habits.” Joanna Strober has reimagined the youth weight loss industry through her wellness program, Kurbo. Tune in to...

Listen

Episode 46

September 21, 2022 00:46:17
Episode Cover

How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova

We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta...

Listen

Episode 29

September 03, 2021 00:39:00
Episode Cover

How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael...

Listen